Intellectual property creation and protection is important to Peak. By protecting original inventions, designs, creative materials, and brands through patents, designs, copyrights and trade-marks, Peak is able to provide leading edge products and world-class brand identities.
Through developing and policing an ever-expanding portfolio of hundreds of intellectual property assets, Peak continues to strengthen its product and brand identities. The results are innovative products and brands that consumers recognize, believe in, and trust.
Mission
The mission of the Peak IP Legal Department is threefold:
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A.
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to respect the intellectual property rights of third parties
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B.
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to obtain intellectual property protection for the results of Peak innovations and,
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C.
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to enforce Peak intellectual property rights.
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A. Respect
Respecting the intellectual property rights of third parties may include conducting due diligence searches, designing new non-infringing products to serve the same or similar purpose, and licensing or acquiring key intellectual property rights owned by others.
B. Protect
We facilitate and foster the creation of new products that are protectable in their own right. By obtaining intellectual property protection for original Peak inventions, designs, creative material and brands, we add value and provide an economic return for our customers and us.
C. Enforce
We enforce our portfolio of intellectual property rights by pursuing legal remedies against infringing parties. In conjunction with external legal counsel and with lawyers in the Peak Legal Affairs Department, Peak lawyers in the IP Legal Department take the necessary steps to ensure that there is no unlicensed use of Peak intellectual property assets in the marketplace.
Advantages for our Customers
The stronger our intellectual property protection, the more secure Peak customers will be in the knowledge that no other companies can provide knock-offs of exclusive Peak products.
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